Every element in the final photograph (the light, the plate color, the background, the way the food is arranged, etc) is a decision the photographer has to make. Food photography is a strategic selling point. A great food photograph can do a lot of things, as funny as it may sound, most of the time we use our eyes to taste the food. As there is art in fashion, there is art in preparing the food and our goal is to make it visible and to make it look as tasty as it is. A single photo, can be crucial in taking a decision, to eat or not to eat?