We consider that what we design has to have something that represents the artistic side of a product, this being the key factor in the success of any project. We would go as far as calling art direction a bridge between all the factors involved in a project. This is how we understand what the business side wants and what resources we need to make it work.
First we need to understand your project and your needs. Afterwards we come up with several ideas out of which we choose one and make it a solution to your needs. Now, we are getting to the part where we explain how we make that happen:
Any project starts with a brief. A brief must be simple and easy to understand and must be structured based on some key questions:
The Production process
Pre-production is the process you have to go through we do before production. It is composed of several stages: